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Dolce & Gabbana will release a new sister scent to their “The One” line called “Rose The One” in September, and its accompanying ad campaign features Scarlett Johansson.

For the Dolce & Gabbana ads, Scarlett Johansson is all pale pink from head to toe, which gives us a sense of romance and vintage in addition to the
feeling of a pink rose. Scarlett Johansson said to People that Jean Baptiste Mondino, the campaign’s photographer, “captured all of a woman’s graces, our quiet moments. That to me, is what makes this campaign so special, and it feels wonderful to have been a part of the collaboration.”