The 'Scariest BK' is Dressed Up as the Ghost of McDonald's

By: Hayley McGlone - Oct 31, 2016
References: fortune & adweek
Burger King dressed up as the ghost of McDonald's to become the 'Scariest BK' in the spirit of Halloween.

The Burger King restaurant is covered by a sheet with 'McDonald's' spraypainted on it, along with the signature yellow 'M' logo. The Queens, New York Burger King changed its sign to read: "Booooo! Just kidding, we still flame grill our burgers. Happy Halloween!" This takes a jab at the fact that McDonald's fries its hamburgers.

While the Burger King in Queens is the only one to dress up as the 'Scariest BK', the idea was approved by BK corporate, as the brand posted a video on its YouTube channel. In the video, wind perfectly blows at the sheet draped around the restaurant to give it an even more Halloween appropriate appearance.