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The Scandinavia S/S/A/W Fall 2013 Photoshoot Stars Julia Hafstrom

By: Meghan Young - Published: • References: scandinaviassaw & fashiongonerogue
Dark and dramatic, the Scandinavia S/S/A/W Fall 2013 editorial appears to capture model Julia Hafstrom drowning in a large body of water. Perhaps it is the result of foul play as male model Erik Andersson looks on from land in masculine attire. The Swedish beauty herself is dressed to the nines in feminine gowns.

Titled 'Deeper and deeper there is no way back,' people can imagine what they like of the Scandinavia S/S/A/W Fall 2013 editorial. The beauty of it is that it is abstract enough that various narratives are possible. Shot entirely in black and white by photographer Boe Marion and outfitted by stylist Oscar Lange, the photoshoot was creative directed by Jakob Hysén Hedberg. Stats for Dramatic Drowning Editorials Trending: Older & Warm
Traction: 6,354 clicks in 67 w
Interest: 3.2 minutes
Concept: Scandinavia S/S/A/W Fall 2013
Related: 124 examples / 95 photos
Segment: Females, 18-55
Comparison Set: 45 similar articles, including: futuristic pastel fashion, glamorously sporty fashion, and vintage-inspired swimwear editorials.