It's nearly impossible to conceive of a lookbook for sunglasses that isn't embellished by added accessories and flamboyant fashions, and the Sass & Bide 2011 Eyewear campaign embraces such colorful techniques to bring attention to its new and hot collection.
Young and animated models sport the chic shades, framed by outlandish paper headdresses atop tousled tresses. The girls pose playfully within strings of photo booth style portraits exuding a sense of absolute amusement that anticipates the coming summer months.
The upbeat attitude is certainly contagious and the consumer is sure to drink in the spirit of the energetic campaign. A fresh casualness is instilled in the image every pair of glasses, despite the vintage inspiration behind the Sass & Bide 2011 Eyewear collection and the upscale price tag on these accessories.
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Concept: Sass & Bide 2011 Eyewear
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Segment: Females, 18-35
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