Perhaps the prospect of companionship was not deemed persuasive enough for the Brazilian public, because these Sao Paulo City Hall ads appear to be taking a different route to encouraging animal adoption. The NovaS/B advertising agency has illustrated a pair of endearing cartoons to demonstrate another reason why getting a dog is a delightful idea.
The two prints are both based on canines' instincts to dig up dirt, and the observer has been provided with an expansive view of what can be found beneath each creature and several layers of soil. In the first, the pup happily turns over grass which will conveniently lead to the discovery of a natural oil reservoir. In the second of the Sao Paulo City Hall ads, the dog discovers a bone which is connected to a pirate skeleton above a treasure chest. Apparently one could become a millionaire if he takes in an abandoned animal.
Stats for Treasure-Hunting Hound Campaigns
Trending: Older & Mild
Research: 4,000 clicks in 249 w
Interest: 4 minutes
Concept: Sao Paulo City Hall Ads
Related: 62 examples / 48 photos
Segment: Males, 12-35
Comparison Set: 23 similar articles, including: food-shaped sack ads, extruded cellphone advertising, and pill-head print ads.
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