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The Cute Sandra Correai Cork Umbrella is Eco- and Fashion-Friendly

By: Joanne Lam - Published:   Updated: Jun 2 2011 • References: momastore.org & casasugar
The Sandra Correai Cork Umbrella, designed in Portugal, transforms their abundant and naturalistic cork material into stylish and nature-friendly rainproof accessories.

Made with cork and cotton supported by a metal frame, the Sandra Correai Cork Umbrella also has a wooden handle which completes the general wooden look. Eco-friendly and fashionable, these awesome umbrellas would make a great addition to your outfit on those rainy days.

Implications - Consumers are looking to add a bold dash of originality to mundane products whenever they can. By drawing on this desire and coupling it with the values of the eco movement, the umbrella gives consumers two strong incentives. Brands that are able to offer more than one enticing incentive will find success.

Stats for Quirky Corky Umbrellas Trending: Older & Mild
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Concept: Sandra Correai Cork Umbrella
Related: 38 examples / 29 photos
Segment: Neutral, 18-35
Comparison Set: 14 similar articles, including: umbrella dresses, bumperella, and twinkling bumbershoots.