Quirky Corky Umbrellas
Made with cork and cotton supported by a metal frame, the Sandra Correai Cork Umbrella also has a wooden handle which completes the general wooden look. Eco-friendly and fashionable, these awesome umbrellas would make a great addition to your outfit on those rainy days.
Implications - Consumers are looking to add a bold dash of originality to mundane products whenever they can. By drawing on this desire and coupling it with the values of the eco movement, the umbrella gives consumers two strong incentives. Brands that are able to offer more than one enticing incentive will find success.