I've seen some powerful ads before, but rarely have I come across ones that are as powerful as the latest SAMU Social Campaign. Depicting homeless individuals drowning in their sad situation, the tag line reads "Plus on vit dans la rue, moins on a de chance d’en sortir," which roughly translates to "The more one lives in the street, the less one has the chance to leave there."
Artistically directed by Alexandra Offe and photographed by Marc Paeps, the SAMU Social Campaign not only offers insight into the growing problem of homelessness, but also highlights a way to help. Through the French organization SAMU Social, change can happen.
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