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The Samsung Paper Jam Ads Focus on Protecting Animals

By: Leslie Chen - Published: • References: cheil and adsoftheworld
Almost everyone has experienced technical difficulties with their printer - especially when trying to finish something last minute; this Samsung Paper Jam campaign addresses this problem along with environmental concerns.

Featuring a frog, tiger and parrot, these print ads will make you think about the affects paper jams have on not just you but also animals inhabiting the Earth. Each ad has a crumpled up piece of paper with the image of one of the animals on it along with the copy "Because paper jams waste more than just paper." The campaign was created by advertising agency Cheil Worldwide from Gurgaon, India with Nima Namchu as Executive Creative Director.

These Samsung Paper Jam ads will remind you that your everyday frustrations also have larger implications.