Salvatore Ferragmo S/S 2010 Ad Campaign
Ferragamo brings back the classic and chic whites, as well as bright summer colours in these short but very sweet prints. Clearly business trips can also be considered mini-vacations when you can look this good. Just looking at the prints has us reaching for a pair of shades (probably also by Ferragamo).
Implications - Shoppers are seeking out an element of prestige in all of their products. Everyday items which feature a luxurious aspect are more appealing than those which only perform a practical function. In order to appeal to a wider audience, companies could develop their designs with an elite style in mind.