Ferragamo brings back the classic and chic whites, as well as bright summer colours in these short but very sweet prints. Clearly business trips can also be considered mini-vacations when you can look this good. Just looking at the prints has us reaching for a pair of shades (probably also by Ferragamo).
Implications - Shoppers are seeking out an element of prestige in all of their products. Everyday items which feature a luxurious aspect are more appealing than those which only perform a practical function. In order to appeal to a wider audience, companies could develop their designs with an elite style in mind.