Adachi’s ‘Eclipse’ steel fruit bowls received the Red Dot Design Concept Award 2010. Interlocking elements are a common element in Adachi’s furniture and product designs.
Implications - Modern customers are looking for items that help them complete tasks more efficiently. Multitasking products are appealing to those who have fast-paced lifestyles yet still want to ensure all their responsibilities are met. Focusing on this desire for purchases to meet multiple demands could help companies increase their attractiveness to shoppers.