Euro RSCG in Dubai teamed up with the New York-based department store powerhouse to produce this Saks Fifth Avenue ad. When items are released or sales events are marketed, many fashion-goers become animalistic in nature and hunt for the greatest deals. Thus, the campaign features an eagle and owl eye to represent fashion-lovers waiting to hunt for the perfect item.
"Keep your eye on the bag/keep your eye on the shoes" reads its slogan, so as your next credit card racking day is approaching, keep this Saks Fifth Avenue ad in mind and hunt accordingly.
Stats for Materialistic Mosaic Marketing
Trending: Older & Chilly
Research: 695 clicks in 270 w
Interest: 1.8 minutes
Concept: Saks Fifth Avenue Ad
Related: 55 examples / 42 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: dark ad distortions, saks fifth avenue mexico city, and multi-year charity contracts.
Materialistic Mosaic Marketing
More Stats +/-
Saks Fifth Avenue Mexico City
Dark Ad Distortions
Multi-Year Charity Contracts
Celebrity Fashion to Fight Cancer
Punk Celeb Fragrance Ads