Euro RSCG in Dubai teamed up with the New York-based department store powerhouse to produce this Saks Fifth Avenue ad. When items are released or sales events are marketed, many fashion-goers become animalistic in nature and hunt for the greatest deals. Thus, the campaign features an eagle and owl eye to represent fashion-lovers waiting to hunt for the perfect item.
"Keep your eye on the bag/keep your eye on the shoes" reads its slogan, so as your next credit card racking day is approaching, keep this Saks Fifth Avenue ad in mind and hunt accordingly.
Materialistic Mosaic Marketing
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