Saks Introduces a New Electric Cars Category for Luxury Shoppers
Kanesa David — February 6, 2024 — Business
References: saksfifthavenue & retailtouchpoints
Luxury retailer Saks is amplifying its online and in-store offerings with a new collaboration featuring luxury electric vehicle company Lucid. This partnership gives Lucid a dedicated landing page and a prominent homepage feature on Saks' website, allowing consumers to preview the vehicles up for sale.
Saks.com now showcases four Lucid models, ranging from the Air Pure to the Air Sapphire, with prices starting at $77,400. To enhance the customer experience further, Saks offers the opportunity to book a Lucid demo drive online or at select Saks Fifth Avenue store locations.
This collaboration marks a significant step for both brands, leveraging Saks' prestigious platform to introduce Lucid's innovative electric vehicles to a discerning clientele.
“We’re committed to utilizing the entirety of the Saks Fifth Avenue ecosystem to introduce our customers to the best in luxury,” said Marc Metrick, CEO of Saks in a statement. “[...] With Lucid, we’re providing our customers with new, unique offerings outside of our traditional assortment, and we’re excited for them to experience this innovative offering online and in our stores for the first time.”
Image Credit: Saks
Saks.com now showcases four Lucid models, ranging from the Air Pure to the Air Sapphire, with prices starting at $77,400. To enhance the customer experience further, Saks offers the opportunity to book a Lucid demo drive online or at select Saks Fifth Avenue store locations.
This collaboration marks a significant step for both brands, leveraging Saks' prestigious platform to introduce Lucid's innovative electric vehicles to a discerning clientele.
“We’re committed to utilizing the entirety of the Saks Fifth Avenue ecosystem to introduce our customers to the best in luxury,” said Marc Metrick, CEO of Saks in a statement. “[...] With Lucid, we’re providing our customers with new, unique offerings outside of our traditional assortment, and we’re excited for them to experience this innovative offering online and in our stores for the first time.”
Image Credit: Saks
Trend Themes
1. Luxury Electric Vehicles - Luxury retailer Saks collaborates with Lucid to introduce a dedicated category for luxury electric cars, amplifying the online and in-store offerings.
2. Online Luxury Shopping - Saks features a new collaboration with Lucid, giving consumers the ability to preview and purchase luxury electric vehicles directly on the Saks website.
3. Enhanced Customer Experience - Saks offers the opportunity to book a Lucid demo drive online or at select store locations, enhancing the customer experience and showcasing the innovative offering.
Industry Implications
1. Luxury Retail - Saks partners with Lucid to introduce luxury electric vehicles, expanding their offerings beyond their traditional assortment.
2. Automotive - Lucid collaborates with Saks to showcase and sell their luxury electric vehicles on the Saks website.
3. E-commerce - Saks enhances its online platform by featuring luxury electric vehicles, allowing customers to browse and purchase directly from their website.
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