The Saint Laurent Psych Rock Collection Campaign is Noticeably Informal

By: Jordy E  - Dec 19, 2014
References: ysl & refinedguy
The Saint Laurent Psych Rock collection lookbook hones in on images with markedly informal motifs. Creative director Hedi Slimane executed these high end black and white photos which were taken outdoors in Connecticut.

Featured in this campaign are models Harleth Kuusik and Madison Louise Stubbington. The two were displayed alongside men who were selected at a street casting call, infusing the industry with new blood as the Saint Laurent label enters yet another exciting chapter.

The relaxed mood that abounds these images stems from the natural 1970s themes at play. The team sported indie jewelry, studded leather jackets and loose bohemian-style pieces, adding to the peace and calm that surrounded the clear waters and tall trees.