The Saint Laurent Fall/winter 2014 Campaign is Effortlessly Cool

By: Jana Pijak - Published: • References: ysl &
British guitarist Jack Dalby and British singer Jake Smallwood star in the Saint Laurent Fall/winter 2014 collection campaign. The advertorial is lensed by the brand's visionary and often controversial designer Hedi Slimane.

Slimane captures his models on a gritty rooftop that overlooks a remote urban area. His portraits are raw and candid and exude an effortlessly cool air that he is known for.

Much like the images from his personal web diary, the designer's photographs capture themes of youth and rebellion and are often associated with rock-and-roll music.

After a collaboration with Californian singer Sky Ferreira, Slimane teams up with Jack Dalby and White Room's Jake Smallwood for the Saint Laurent Fall/winter 2014 menswear campaign. The guys showcase their personal sense of style and pose in streamlined suits, leather jackets and rugged denim pairings. Stats for Candid Rebel Marketing Trending: This Year & Buzzing
Traction: 2,443 clicks in 40 w
Interest: 2 minutes
Concept: Saint Laurent Fall/winter 2014
Related: 87 examples / 67 photos
Segment: Males, 18-55
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