Inline skaters know that a rough ride translates to heel and knee pain. The Mercury skate by Pouyan Mokhtarani features a raised frame with a damper and fixing system to minimize impact from bumps.
Implications - Consumers have a strong desire for a product that solves a unique problem but is also aesthetically appealing. Consumers are increasingly price-conscious and are very demanding about the products that they spend their money on. Companies ought to think about unique niche problems that they can solve.