Superstar

The Sachs Clutches Campaign Urges People to "Never Trust the Road"

By: Meghan Young - Published: • References: mcsaatchi and ibelieveinadv
The Sachs Clutches campaign revolves around the idea that no one really knows what lies beneath the ground. With the tag line, "Never trust the road," it encourages drivers to take every precaution when driving both short or long distances. From gas station garbage to hefty hotel discards, whatever lies on or beneath the road can compromise safety. That is, unless someone has the right clutches and shock absorbers to combat it.

Conceived and executed by M&C Saatchi F&Q, an ad agency based in Brazil, the Sachs Clutches campaign was art directed by Bruno Cirello with creative direction by Vigílio Neves. It was illustrated by Manipula, retouched by Fernando Vido and copy written by André Baldez.