Saab 9x Air
The Saab 9x Air is based on the BioHybrid from Geneva and can be converted to lose its hard top through its convertible roof.
The Saab 9x is powered by a turbo 1.4 liter flex fuel engine and an electric motor. The car should produce about 40 mpg.
Implications - Products that are designed to complement various sets of preferences at different times will likely generate large profits in society today. Consumers will likely invest in those products that can quickly adapt to meet a particular set of desires. Businesses that employ this strategy in the design of their products will likely fare well.