The S & M Mini Cooper Billboard Makes Me Want to Say the Safe Word

By: Michael Hines - Published: Apr 23, 2010 • References: miniusa & autoblog
The S&M Mini Cooper Billboard has tapped into interests I never knew I had. This cheeky billboard in Hamburg, Germany proves that Mini owners really do have more fun. Let’s get physical.

The S&M Mini Cooper Billboard would never fly in the States. Mini has put out a secret "safe word" which, when texted, will make the billboard whip the Mini. The Mini will then honk its horn in delight or pain, depending on how you view being whipped. Check out the video to see this awesomeness in action. Mini is taking advertising to a painful new level. I’m down—depending on who is doing the whipping. Stats for Naughty Auto Ads Trending: Older & Mild
Research: 4,526 clicks in 316 w
Interest: > 3 minutes
Concept: S M Mini Cooper Billboard
Related: 62 examples / 48 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: mini car subway exit, customizable cooper car wraps, and trippy mini coopers.