In this featured series, graphic designer Ryan Musselman decided to think outside of the Crayola Box and place crayons in areas beyond the typical classroom.
Ryan Musselman portrays these drawing tools in a whole new light, photographing them in places you would never imagine. From being a candle in a cupcake, to getting smoked like a cigarette, these crayons are definitely interesting and thought-provoking.
Implications - One of the best ways for a brand to establish itself in the marketplace is by commissioning a photographer or artist to display their work in a non-traditional setting. Not only will this attract fans of the brand, but it will also attract fans of the photographer/artist.
Stats for Crayola Product Placements
Trending: Older & Buzzing
Research: 11,105 clicks in 292 w
Interest: 4 minutes
Concept: Ryan Musselman
Related: 108 examples / 83 photos
Segment: Males, 12-35
Comparison Set: 40 similar articles, including: world cup crayon carvings, designer pencil crayons, and multi-hued crayons.
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