Bobby Whigham was the photographer for the Rxmance Fall/Winter 2011 lookbook. The no-fuss photos are net in a neighborhood where the models act silly and play around during the shoot. The fact that it isn't series is appealing and a breath of fresh air from a lot of the more popular brands advertisements.
The clothes featured in the Rxmance Fall/Winter 2011 lookbook have a skater vibe with an old-school remix. The lookbook is fun, cute and is easy to relate to.
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Concept: Rxmance Fall Winter 2011
Related: 130 examples / 100 photos
Segment: Females, 18-35
Comparison Set: 48 similar articles, including: highlighted fashiontorials , modern lumberjack looks, and edgy earth-toned dresses.
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