It's not the sort of thing a university aspires to become known for, but Rutgers University in New Jersey has broken the record for the most Waldos (of â€œWhere's Waldoâ€ picture book fame) in one place.
Rutgers broke the â€œWhere's Waldo?â€ record on April 2, when 1,052 students, staff and local community individuals donned the infamous red-and-white striped shirt, matching winter cap, blue jeans and cane.
Implications - In today's intensely integrated social media society, one of the best ways a company can generate attention for its products is by creating a viral meme ad campaign. By making the effort to appeal directly to the Internet crowd, a company can establish itself as a cutting-edge brand in the minds of young, social media-savvy consumers.
Stats for Record-Breaking Cosplay
Trending: Older & Mild
Research: 2,922 clicks in 369 w
Interest: > 3 minutes
Concept: Record-Breaking Cosplay
Related: 30 examples / 23 photos
Segment: Males, 12-55
Comparison Set: 11 similar articles, including: 22 giant record-breaking designs, google earth games, and painting of hundreds of people.
More Stats +/-
Google Earth Games
22 Giant Record-Breaking Designs
Painting of Hundreds of People
Social Olympic Snapshots
Top 25 Luxury Experiences in May