It's not the sort of thing a university aspires to become known for, but Rutgers University in New Jersey has broken the record for the most Waldos (of â€œWhere's Waldoâ€ picture book fame) in one place.
Rutgers broke the â€œWhere's Waldo?â€ record on April 2, when 1,052 students, staff and local community individuals donned the infamous red-and-white striped shirt, matching winter cap, blue jeans and cane.
Implications - In today's intensely integrated social media society, one of the best ways a company can generate attention for its products is by creating a viral meme ad campaign. By making the effort to appeal directly to the Internet crowd, a company can establish itself as a cutting-edge brand in the minds of young, social media-savvy consumers.
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Concept: Record-Breaking Cosplay
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