Pikol x Percival Launch a Cozy Rustic Fashion Collection
References: percivalclo & hypebeast
In the category of rustic fashion collections, London-based brand Percival and British upcycling specialists Pikol stand out with a capsule that emulates the sensibilities of the British countryside during the summer months.
The collection showcases Percival's signature style and aesthetic, providing fashion enthusiasts with an exclusive selection of garments that exude a distinct charm and character. For example, the suede Sherlock coat silhouette by Percival is adorned with playful animal illustrations, further driving the initial inspiration. Blossoming flowers are another visual motif. The collaborators have embroidered bouquets on the soft knitwear range.
The rustic fashion collection relies on refurbished textiles predominantly, embracing Pikol's "strong ties to eco-friendly production" which employs vintage tablecloths, tea towels, and so on.
Image Credit: Percival, hypebeast, percivalclo
The collection showcases Percival's signature style and aesthetic, providing fashion enthusiasts with an exclusive selection of garments that exude a distinct charm and character. For example, the suede Sherlock coat silhouette by Percival is adorned with playful animal illustrations, further driving the initial inspiration. Blossoming flowers are another visual motif. The collaborators have embroidered bouquets on the soft knitwear range.
The rustic fashion collection relies on refurbished textiles predominantly, embracing Pikol's "strong ties to eco-friendly production" which employs vintage tablecloths, tea towels, and so on.
Image Credit: Percival, hypebeast, percivalclo
Trend Themes
1. Rustic Fashion Collections - Opportunity for brands to create fashion collections inspired by rustic aesthetics and country sensibilities.
2. Upcycled Textiles - Growing trend of utilizing refurbished textiles in fashion to promote eco-friendly production and reduce waste.
3. Embroidered Motifs - Increased use of embroidered motifs in fashion to add charm and character to garments.
Industry Implications
1. Fashion - Fashion industry can explore rustic-inspired collections and incorporate upcycled textiles and embroidered motifs into their designs.
2. Textile Upcycling - Opportunity for companies specializing in textile upcycling to collaborate with fashion brands and provide eco-friendly materials for collections.
3. Embroidery Services - Embroidery service providers can cater to the demand for embroidered motifs in the fashion industry and collaborate with brands for unique designs.
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