Sawada Coffee NYC Mixes Coffee Culture & Contemporary Streetwear
Kalina N — April 5, 2019 — Art & Design
Rustic cafes are appealing to consumers due to their ultra-cozy interiors and promise of hot beverages. However, one can experiment with this template and further tailor it to fit a more niche demographic. This is exactly what Hiroshi Sawada — a " barista and master latte art master from Japan," does with Sawada Coffee NYC.
Finding an untapped motif in the category of rustic cafes, the entrepreneur infuses its business with elements that nod to streetwear and skateboarding culture. While the walls are adorned with graphic-infused skate decks, the coffee machines are adorned with stickers that nod to popular contemporary streetwear labels like PALACE and Air Jordan. In addition, some of the cafe's dishware — like the modern pot, boast shout-outs to Supreme on the handle.
Photo Credits: Eddie Lee
Finding an untapped motif in the category of rustic cafes, the entrepreneur infuses its business with elements that nod to streetwear and skateboarding culture. While the walls are adorned with graphic-infused skate decks, the coffee machines are adorned with stickers that nod to popular contemporary streetwear labels like PALACE and Air Jordan. In addition, some of the cafe's dishware — like the modern pot, boast shout-outs to Supreme on the handle.
Photo Credits: Eddie Lee
Trend Themes
1. Rustic Cafe Reinvention - Opportunity to create unique and differentiated rustic cafes by incorporating elements of streetwear and skateboarding culture.
2. Streetwear-inspired Interior Design - Growing trend of incorporating streetwear-inspired graphics and motifs into interior design, particularly in cafes and other hospitality spaces.
3. Niche Demographic Targeting - Potential for businesses to tailor their offerings to a niche demographic by combining unrelated themes, such as streetwear and rustic cafes.
Industry Implications
1. Hospitality - Disruptive innovation opportunity for cafes and restaurants to attract new customers by infusing streetwear and skateboarding culture into their rustic-themed establishments.
2. Interior Design - Opportunity for interior designers and decorators to incorporate streetwear-inspired elements into their designs, creating unique and trendy spaces.
3. Culinary - Potential for culinary professionals to experiment with themed dishware and menu items that combine elements of streetwear and contemporary dining.
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