The Ruffian Birchbox is set to launch come September. Its release has been delayed due to the social media competition that is now underway. While the Ruffian label has already unveiled its line of lipstick, it is conducting a survey via Facebook that will dictate its coming collection of nail polish.
Ruffian is asking Facebook users to vote for their favorite lacquers. Three chosen colors will be included in the Birchboxes, based on the online responses received. Participants now have the chance to vote on the Venus in Fur, Hedge Fund, Lady Alabaster, Fox Hunt and Delirium Shades, products that are certainly hard to choose from given their current appeal. The brand's preoccupation with its customers will contribute to the success of the products.
Stats for Publicized Lacquer Production Competitions
Trending: Older & Chilly
Research: 210 clicks in 164 w
Interest: 0.5 minutes
Concept: Ruffian Birchbox
Related: 42 examples / 32 photos
Segment: Females, 18-35
Comparison Set: 15 similar articles, including: mood-matching manicures, candy-inspired nails, and frilled frock nail paint.
Publicized Lacquer Production Competitions
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