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Fantasy Postage Fare

Royal Mail Magical Stamps Give Flight to Enchanted Envelopes

— March 11, 2011 — Pop Culture
Personal post correspondence between people has become an intimate and sacred exchange in its recent rarity, so could you feel much safer launching a letter than with Royal Mail Magical Stamps stuck onto your envelope?

The special collection of snail mail postage stamps features your favorite fantasy characters from The Chronicles of Narnia, Discworld, Harry Potter and the Arthurian Legend. Including the Western world's most cherished enchanters, witches and wizards, these storybook stickers were made to infuse mail with magic and cater to avid stamp collectors.

Albus Dumbledore, Lord Voldemort, Merlin, Aslan the Lion, the White Witch and Rincewind all make an appearance on these celestial square seals. The new Royal Mail Magical Stamps can also claim to launch the first openly gay man (Dumbledore), ever to set face on a postage sticker.
Trend Themes
1. Personalized Postage Stamps - Opportunities for businesses to partner with postal services and offer their own customized stamps featuring popular characters or themes.
2. Collectible Stamps - Potential for businesses to create limited edition collectible stamps featuring characters from popular books, movies, and legends.
3. Incorporating Diversity in Stamps - Innovation opportunities for businesses and postal services to embrace diversity by featuring inclusive and representative characters on postage stamps.
Industry Implications
1. Postal Services - Disruption opportunities for postal services to collaborate with licensors and create special stamp collections to attract more customers and cater to collectors.
2. Collectibles - Opportunities for collectible companies to collaborate with book publishers and movie studios to create exclusive stamps that appeal to collectors and fans.
3. Diversity and Inclusion - Innovation opportunities for companies working in the diversity and inclusion space to collaborate with postal services and design stamps that feature inclusive characters and stories.
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