Understated Utility Furniture
The Roulade couch's bright green design makes it really stand out. Functional utility plus bright and energetic color add up to a great design equation. For more from Kilo Design, check out their site.
Implications - Consumers are looking for products that feature a more subtle aesthetic. Items that contain a simpler style are appealing to those who want to maintain a classic look. Companies trying to increase their appeal could hone in on this.