Gearing up for the 'Rougue in Love' line of long-lasting, color-stay lipsticks, Lancome has created this whimsical advertisement. The Parisian landscape is peppered with Valentine's day hearts and pink-tinted skies. A series of painted pouts lip sync to a French pop soundtrack in a 'Rocky Horror Picture Show' fashion. The old-school mood is taken further with multi-dimension mirror cuts and sky scraper projections typical of 90s music videos.
The cosmetic line is set to be released, embodied by the beautiful Emma Watson. The pixie-cut starlet is a perfect choice to display the heavily pigmented, opaque products. Her flirty, androgynous style blanches the extreme femininity of the lipstick line. The new colors boast dark plums, magentas, pale pinks and classic rouge.
Stats for Pink-Tinted Parisian Adverts
Trending: Older & Average
Research: 8,456 clicks in 221 w
Interest: > 3 minutes
Concept: 'Rouge In Love'
Related: 53 examples / 41 photos
Segment: Females, 18-55
Comparison Set: 20 similar articles, including: 13 bold black lipstick editorials, lipstick-clad androgynous shots, and nail polish with magnetic particles.
Pink-Tinted Parisian Adverts
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