Rosa Chá’s first ever men’s show opened with male model Rodrigo Rothen showering au naturel on the catwalk. What a way to start your runway show!

While the shower scene has been done before (by Dean and Dan Caten at DSquared2), it was still a nice way to get the audience excited and pumped up. It also set the tone for the sexy collection of tiny swimsuits and shorts worn by oiled-up toned models with banging bodies.

With all the testosterone and muscles on the runway, Rosa Chá sprinkled the show with four female super models to balance it out. I am sure the media and press attention that comes with the supermodels doesn’t hurt either…