These ads for Unwired, an internet service located in Sydney, Australia, are absolutely amusing. Each of the five ads use a roommate from hell which would make you want to move if you did not have a contract; showing people that with Unwired, you can move to other providers whenever you want since they do not have contracts.
My two favorites are, "We must flush only once a month to conserve water," and "I prefer to drum at 3:00 a.m. There’s less background noise."
If I had roommates like these, not only would I move apartments, I would move cities. These ads, which are pure genius, were created by advertising agency Three Drunk Monkeys, in Sydney, with creative direction by Justin Drape, Scott Nowell, Noah Regan and Matt Heck. The great copy was written by Damian Fitzgerald, and photography was by Simon Harsent.
Stats for Advertising With Awful Roommates
Trending: Older & Chilly
Research: 5,320 clicks in 380 w
Interest: 4 minutes
Concept: Advertising With Awful Roommates
Related: 44 examples / 34 photos
Segment: Females, 18-35
Comparison Set: 16 similar articles, including: faux reality show, 25 ways for roommates to live together peacefully, and connected bicycle systems.
Advertising With Awful Roommates
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