Iced TV Star Treats
Fans of NBC's Parks and Recreation will know that Mr. Swanson is a food aficionado; the only problem is that all of his favorite foods are high in calories and cholesterol. Now add to that his very own ice cream and the physical well-being of Ron may be in danger.
As Ben & Jerry's explains, the 'Ron Swanson's All the Bacon and Eggs You Have' ice cream is a, "Scotch Flavored Ice Cream with All the Bacon and Eggs We Had."
Implications - Consumers enjoy novelty items with pop culture allusions as it validates their knowledge of the particular reference. As such, products with pop culture references often entice consumers into purchases more so than generic goods.