The rum was not actually created by the adult film star, but instead, a 72-year old Cuban Master Distiller called Francisco Fernandez. The Ron de Jeremy Rum has a subtle hint of oak, spice and dried fruits.
The bottle of rum is available online for a limited release purchase and first edition bottles are marked by Ron Jeremy himself.
Implications - When a star ventures into the unknown markets, fans of that star are likely to purchase the product to support as well as own a part of the celebrity's work. This creates a deeper relationship between the consumer and the star as well, as they feel that they are now connected to the star in some manner.