GQ Russia's Menswear Amid Blooms for Spring 2009

By: Cecilia Biemann - Published: Apr 18, 2009   Updated: Jul 20 2011 • References: coutequecoute.blogspot
In line with the prediction that rose is the new black for this season, this romantic editorial from GQ Russia's spring edition is abundant with them.

This is somewhat surprising for a menswear spread, yet the sophisticated styling showcases how beautifully rose hues can compliment grays and other pale colors while maintaining a masculine edge.

The featured model in this rosy editorial is Eddie Klint and the shoot was photographed by Yu-Tsai.

Implications - As North Americans progress towards more egalitarian gender roles, the fashion industry is consciously reflecting this social change through androgynous pictorials. Corporations wishing to convey themselves as progressive and forward-thinking may consider advertising campaigns that also utilize androgynous models in order to further blur the lines between the roles of men and women.