In line with the prediction that rose is the new black for this season, this romantic editorial from GQ Russia's spring edition is abundant with them.

This is somewhat surprising for a menswear spread, yet the sophisticated styling showcases how beautifully rose hues can compliment grays and other pale colors while maintaining a masculine edge.

The featured model in this rosy editorial is Eddie Klint and the shoot was photographed by Yu-Tsai.

Implications - As North Americans progress towards more egalitarian gender roles, the fashion industry is consciously reflecting this social change through androgynous pictorials. Corporations wishing to convey themselves as progressive and forward-thinking may consider advertising campaigns that also utilize androgynous models in order to further blur the lines between the roles of men and women.