The new Rolls-Royce Phantom Drophead Coupe references a moment in 1937, when Malcolm Campbell broke a speed record on his boat that was powered by a Rolls-Royce engine. The boat was called Bluebird, so this new design by Rolls-Royce was done in a deep shade of blue.
Moreover, the car was put on display beside Lake Maggiore, which is where Campbell raced his boat all of those years ago. This is great marketing for Rolls-Royce, as it conjures up feelings of nostalgia among consumers who have heard about this moment, and perhaps for some even saw it happening. The blue color also suits the vehicle well, and it also has accents of this color inside as well, elevating it to the next level of luxury.
Photo Credits: designboom, rolls-roycemotorcars
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Concept: Rolls-Royce Phantom Drophead
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Segment: Males, 18-55+
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