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Branded Streaming TVs

Roku Announces New Smart HDTVs Made Using its Streaming Technology

— January 4, 2023 — Tech
Roku is launching its own HDTVs that rely entirely on the company’s streaming technology. The ‘Roku Select’ and ‘Roku Plus Series’ TVs will have 11 models available, with screen sizes ranging from 24 to 75 inches. Roku’s TV models will provide features like Find My Remote, Private Listening, and the Roku Channel. Additionally, a brand-new Roku ‘TV Wireless Soundbar,’ expected to be introduced sometime this year, will broaden the audio possibilities available with Roku-branded TVs. With retail prices starting at $119 and reaching as high as $999, the TVs are anticipated to debut in the spring of 2023.

The ‘Roku Voice Remote’ with push-to-talk controls will come with the company's ‘Select Series’ TVs, while the ‘Plus Series’ TVs have a Roku Voice Remote Pro with hands-free voice commands.

Image Credit: Roku
Trend Themes
1. Streaming Tvs - The emergence of branded streaming TVs presents an opportunity for companies to expand their services and customize experiences for consumers.
2. Smart TV Technology - Developments in smart TV technology and streaming capabilities present potential for innovation and disruption in the electronics industry.
3. Audio Technology - The introduction of the Roku TV Wireless Soundbar presents possibilities for innovation in the audio technology industry.
Industry Implications
1. Consumer Electronics - The introduction of Roku-branded TVs disrupts the market for traditional television manufacturers and presents opportunities for companies to integrate streaming capabilities into their products.
2. Streaming Technology - As streaming technology continues to grow, companies specializing in streaming services have an opportunity to partner with TV manufacturers to offer more comprehensive experiences to consumers.
3. Audio Equipment - The development of the Roku TV Wireless Soundbar offers opportunities for audio equipment companies to expand their services and integrate with streaming TV technology in unique ways.
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