Superstar

Rochambeau's Fall 2009 Ads Are Destined to Disintegrate

By: Marissa Brassfield - Published: Aug 31, 2009 • References: rochambeau.us and thefashionisto
Rochambeau's Fall 2009 campaign is an unusual one that's guaranteed to get noticed. The New York-based label coated the pages of their entire ad campaign in a rusting agent. That's right--in time, liquid and metal foils will cause the lookbook to disintegrate. A social commentary on the fleeting nature of fashion, perhaps?

Rochambeau's Fall 2009 lookbook may be self-destructive, but it's sure to get some attention before it dissolves into the ether. Check out the highlighter-bright images in the gallery above.