Rochambeau's Fall 2009 campaign is an unusual one that's guaranteed to get noticed. The New York-based label coated the pages of their entire ad campaign in a rusting agent. That's right--in time, liquid and metal foils will cause the lookbook to disintegrate. A social commentary on the fleeting nature of fashion, perhaps?
Rochambeau's Fall 2009 lookbook may be self-destructive, but it's sure to get some attention before it dissolves into the ether. Check out the highlighter-bright images in the gallery above.
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