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Rochambeau's Fall 2009 Ads Are Destined to Disintegrate

By: Marissa Brassfield - Published: • References: rochambeau.us & thefashionisto
Rochambeau's Fall 2009 campaign is an unusual one that's guaranteed to get noticed. The New York-based label coated the pages of their entire ad campaign in a rusting agent. That's right--in time, liquid and metal foils will cause the lookbook to disintegrate. A social commentary on the fleeting nature of fashion, perhaps?

Rochambeau's Fall 2009 lookbook may be self-destructive, but it's sure to get some attention before it dissolves into the ether. Check out the highlighter-bright images in the gallery above. Stats for Self-Destructing Campaigns Trending: Older & Chilly
Traction: 2,350 clicks in 260 w
Interest: 4 minutes
Concept: Self-Destructing Campaigns
Related: 40 examples / 31 photos
Segment: Females, 18-55
Comparison Set: 15 similar articles, including: self-destructing usbs, nokia creates self-destructing phone, and 10 dissolving innovations.