French actress Charlotte Gainsbourg has replaced actress Jennifer Connelly as the face of Balenciaga's fall/winter collection. The ad campaign was shot by David Simms in West Hollywood, where the new Balenciaga store is located.
Nicolas GhesquiÃ¨re, the house of Balenciaga's creative director, chose to portray the French actress as a sophisticated and stylish yet bland, expressionless automaton. A fembot if you will.
Jennifer Connelly's Balenciaga trend:
Implications - In today's fast-paced society, cutting-edge innovations and technologically advanced inventions are being ushered in at an unprecedented rate. For companies and businesses to remain competitive, it is imperative that they focus their attention on standout ways to incorporate the tech movement into their own ideas and products. In doing so, they will demonstrate to consumers their ability to adapt to the fast-moving and changing times.
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