Professor Warwick is growing a biological brain by using brain cells from a rat. The brain is planned to be attached to a robot body and used to drive the robot's wheels.
Sounds a little gory, but I wish him all the best!
Implications - Testing has long existed on animals and while this is not a favorable method for research for some, a lot can be gained through experimentation. As a more animal-friendly alternative, businesses should always incorporate market research and focus groups into their developmental schemes in order to test out products and get consumer feedback.