The roaring twenties were infused with modern day cuts, shapes and tailoring for the RM Roland Mouret Spring 2010 collection.

Sharply structured jacket lapels and knife-edged shoulders were one of the best examples of tailoring that fashion week has seen... quite an accomplishment when you realize that the RM Roland Mouret Spring 2010 collection was shown beside such distinguished designers as Karl Lagerfeld and John Galliano.

Implications - Consumers are nostalgic for the trends of previous decades. This stems from a fear of a future and a desire to return to the comforting nostalgia of the past. Companies should consider creating ad campaigns that focus on nostalgia and appropriating elements from previous decades.