The London 2012 Olympic Games just ended, but those working on the Rio 2016 Games are already hard at work making things like the Rio Olympic Games Typeface. Dalton Maag designs the typeface, which is inspired by athletes’ movements and the landmarks of Brazil, both architectural and geological.
In what is just the beginning of the promotional materials for the games, the font can be seen layered on top of the images of landmarks and athletes that inspired it. Given that the typeface is based upon movement, the Rio Olympic Games Typeface is fluid and smooth, capturing the style of the letters as if they were hand-written in ink.
With four more years to go til the games, images like this are already getting the world excited.
Athletic Movement-Based Fonts (UPDATE)
976 clicks in 31 w
More Stats +/-