The Rio Olympic Games Typeface is Designed by Dalton Maag

By: Trenton Millar - Published: • References: daltonmaag & itsnicethat
The London 2012 Olympic Games just ended, but those working on the Rio 2016 Games are already hard at work making things like the Rio Olympic Games Typeface. Dalton Maag designs the typeface, which is inspired by athletes’ movements and the landmarks of Brazil, both architectural and geological.

In what is just the beginning of the promotional materials for the games, the font can be seen layered on top of the images of landmarks and athletes that inspired it. Given that the typeface is based upon movement, the Rio Olympic Games Typeface is fluid and smooth, capturing the style of the letters as if they were hand-written in ink.

With four more years to go til the games, images like this are already getting the world excited. Stats for Athletic Movement-Based Fonts (UPDATE) Trending: Older & Average
Traction: 1,238 clicks in 104 w
Interest: 1 minutes
Concept: Rio Olympic Games Typeface
Related: 95 examples / 73 photos
Segment: Neutral, 12-55
Comparison Set: 35 similar articles, including: witty typographic puns, stacked money typography, and charming typographic superheroes.