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This third edition of Rika Magazine displays a spread starring models Irina Lazareanu and Anouck Lepere making frizzy hairstyles look super cool.

In sultry, barely-there fashions, these models look smoldering hot, even with messy hair. Despite appearing a bit frazzled and untamed, these models still manage to look gorgeous, generating a romantic vibe from both their looks. Guaranteeing that many will mimic their 'dos, Lazareanu and Lepere pull off these crazy styles with flair.

Implications - Consumers regularly encounter photo shoots with refined-looking women, so to stand out, this particular photo shoot employed models with bewildering looks. Corporations looking to make their products stand out may similarly design goods with raw aesthetics.