Superstar

The Rijksmuseum x Etsy Partnership Gives Classic Paintings New Life

By: Meghan Young - Published: • References: rijksmuseum.nl & coolhunting
As much as people might want to appreciate classical works of art in order to expand their cultural expertise, sometimes it is hard to find the beauty in old, stuffy creations; the Rijksmuseum x Etsy partnership recognizes this problem and provides a clever solution. It re-appropriates famous paintings and applies them to everyday items from home decor to fashion designs.

The Rijksmuseum x Etsy partnership is one of a few initiatives the Dutch museum has set into place to ring in a new era for the cultural hub. After a decade-long renovation, it has opened its doors to the delight of many. The Rijksmuseum x Etsy initiative is joined by other unique projects including Make Your Own Masterpiece that encourages younger generations to appreciate historical pieces of art in their own way. Stats for Revived Historic Artworks Trending: This Year & Buzzing
Traction: 1,339 clicks in 28 w
Interest: 0.7 minutes
Concept: Rijksmuseum X Etsy
Related: 91 examples / 70 photos
Segment: Neutral, 12-55
Comparison Set: 33 similar articles, including: geometric egyptian goddess corsets, lipstick-smooched accessories, and coffee cup costumes.