This UK Ride to Work Day Campaign Serves as a Reminder

By: Romina S. Cortellucci - Published: Jun 24, 2012 • References: ridetoworkday & autoblog
This Ride To Work Day video demonstrates the various ways leather can be incorporated into relationships. The campaign, International Ride to Work Day, was created to show how enjoyable the nature of commuting is with a motorbike or scooter. The day is dedicated to showing the benefits of riding in the city such as reduced travel costs from a reduction of fuel, generally free parking, and less congestion.

This video was released by the UK sector of the campaign and takes a truly cheeky approach. Filled with hilarious double entendre, the video not only sparks conversation but emphasizes the importance of riders using the proper protective gear at all times. The campaign echoes as a reminder that can be used in all areas in life that, "the most important thing is that you’re wearing protection." Stats for Cheeky Protection Advertisements Trending: Older & Chilly
Research: 241 clicks in 204 w
Interest: > 3 minutes
Concept: Ride To Work Day
Related: 77 examples / 59 photos
Segment: Neutral, 18-55
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