The exterior of the Ribera del Duero Headquarters presents a stone building that gives off a feeling of the medieval ages. However, the interior is a contemporary and sleek design that makes you feel like you're in a state of the art museum.
This new building design definitely exemplifies the idea of combining the old with the new to create a perfect look for right now.
Implications - Consumers in contemporary society are looking for designs that push the limits on creativity. Coming out with items that customers haven't seen before could help a company attract a greater number of shoppers.