The Return of the Tux is a Concise Shopping Guide

By: Jordy E  - Published: Jan 4, 2013 • References: mrporter & fashionotes
The Mr. Porter The Return of the Tux newspaper is a twenty-page long guide that instructs followers of the menswear label on top holiday picks. While the brand has mostly remained true to its online platforms, this print feature speaks to its willingness to revert back to more traditional consumer mediums.

The Return of the Tux is a part of a bi-monthly publication. Readers initially sign up online are in turn met with a wealth of information regarding gift ideas and expert couture advice.

To celebrate this festive edition, the label incorporated photos of Dean Martin and Frank Sinatra, the most authentic menswear icons. This selection of images is moreover spirited, bringing to light an old school approach to music and lifestyle. Stats for Online-Newspaper Catalog Hybrids Trending: Older & Mild
Research: 836 clicks in 176 w
Interest: 1.3 minutes
Concept: Return Of The Tux
Related: 86 examples / 66 photos
Segment: Males, 18-55
Comparison Set: 31 similar articles, including: debonair menswear collaborations, vintage debonair menswear, and eclectic footwear videos.