Brooklinen Launched a Retro Loungewear Collection
Grace Mahas — July 25, 2019 — Business
References: brooklinen & techcrunch
Brooklinen, the direct-to-consumer bed sheet brand, recently expanded into the retro loungewear apparel industry. The company was founded in 2014 by Rich and Vicki and has received multi-million dollar funding by numerous investors.
Brooklinen's retro loungewear was inspired by vintage athletic clothing and is made from cotton and modal that's blended with spandex. The line includes pants, tops, dresses, and shorts and they are available in neutral colors including white, beige, gray, and black. Although Brooklinen primarily functions as an e-commerce site, it occasionally hosts pop-up shops around America where consumers can purchase its new loungewear.
As the company is committed to accessible, high-quality products, the line ranges from $28 USD to $75 USD.
Brooklinen's retro loungewear was inspired by vintage athletic clothing and is made from cotton and modal that's blended with spandex. The line includes pants, tops, dresses, and shorts and they are available in neutral colors including white, beige, gray, and black. Although Brooklinen primarily functions as an e-commerce site, it occasionally hosts pop-up shops around America where consumers can purchase its new loungewear.
As the company is committed to accessible, high-quality products, the line ranges from $28 USD to $75 USD.
Trend Themes
1. Direct-to-consumer Loungewear - Brooklinen's expansion into the retro loungewear industry demonstrates the growing trend of direct-to-consumer brands entering new apparel markets.
2. Vintage-inspired Fashion - The success of Brooklinen's vintage-inspired loungewear collection highlights the trend of consumers seeking nostalgic fashion styles.
3. Sustainable Blended Fabrics - Brooklinen's use of cotton, modal, and spandex blend fabrics reflects the trend of sustainable materials in the fashion industry.
Industry Implications
1. Direct-to-consumer - The direct-to-consumer industry can explore opportunities in the loungewear sector by offering unique and niche products like retro-inspired loungewear.
2. Apparel Manufacturing - The apparel manufacturing industry can tap into the demand for vintage-inspired clothing by integrating retro designs in their product lines.
3. Textile Industry - The textile industry can leverage the trend of sustainable blended fabrics by developing and supplying eco-friendly materials for retro fashion brands.
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