Designers are currently busy showing their Resort 2010 collections, and spearmint seems to be the color for summer.
Spearmint dresses were shown by Bottega Veneta, Jason Wu and Diane Von Furstenberg. The dresses look fresh, summery, and are a fun change of summer colors. The minty fresh looks are sure to liven up those pastel-friendly summer wardrobes.
Implications - The colors coveted by consumers are becoming bolder and brighter, especially as summer comes around. The embrace of hues like spearmint is not only applicable to fashion communities, but to any brand or designer hoping to engage their customer. Everything from tech gadgets and house wares, to advertising and branding, can be adapted to fit with the current color preference among consumers
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Segment: Females, 18-55
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