AMBUSH Unveils its Resort Collection for the SS23 Season
Yoon Ahn unveils the latest Resort collection designed for the Spring/Summer 2023 season for AMBUSH. The luxury streetwear imprint delivers a wide range of vibrant looks for the season. There are new unisex pieces that are rooted in relaxed shapes for the season, which are showcased through items such as the wide nylon pants, oversized tops, the loosely fitted tracksuits, and much more.
This roomy design language also continues throughout the rest of the motorsport designs, the workwear, and sportswear as well. Some of the standout items include the dolman sleeve mechanic shirts and the motorbike jackets made in a denim material in the color options of either classic blue, darker charcoal, or flamingo pink.
Image Credit: AMBUSH
This roomy design language also continues throughout the rest of the motorsport designs, the workwear, and sportswear as well. Some of the standout items include the dolman sleeve mechanic shirts and the motorbike jackets made in a denim material in the color options of either classic blue, darker charcoal, or flamingo pink.
Image Credit: AMBUSH
Trend Themes
1. Luxury Streetwear - The trend of creating high-end streetwear opens up disruptive innovation opportunities for fashion houses to collaborate with streetwear brands to create limited edition pieces.
2. Unisex Fashion - The trend of unisex fashion creates an opportunity for designers to create versatile clothing items that can be worn by anyone, regardless of gender.
3. Roomy Design Language - The trend of roomy design language creates an opportunity for fashion brands to experiment with oversized and relaxed shapes to create comfortable yet fashionable clothing items.
Industry Implications
1. Fashion Industry - The fashion industry can take advantage of the trends in luxury streetwear and unisex fashion to create bold, innovative clothing items that appeal to a wide range of customers.
2. Sportswear Industry - The sportswear industry can capitalize on the trend of roomy design language to create athletic clothing items that are not only comfortable but also stylish and on-trend.
3. Streetwear Industry - The streetwear industry can partner with high-end fashion houses to create limited edition collections that combine the best of both worlds, appealing to both streetwear enthusiasts and those who prefer luxury fashion.
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