Sporty & Rich are Releasing a Set of Colorful Resistance Bands
Ellen Smith — April 9, 2020 — Lifestyle
References: sportyandrich & hypebae
Consumers across the globe are spending an extended period of time indoors due to the COVID-19 pandemic, leading some to seek out home-friendly workout gear, such as resistance bands, to help stay fit while exercising opportunities are limited.
The popular streetwear label Sporty & Rich is responding to this by releasing a set of colorful resistance bands that are perfect for fans of the stylish, athleisure-inspired brand. The colorways of the bands correlate to the resistance level: yellow is medium, pink is heavy, green is extra-heavy, and blue is extra-extra-heavy. The Sporty & Rich is printed across the band in a white font.
The bands are available on Sporty & Rich's online store.
Image Credit: Sporty & Rich
The popular streetwear label Sporty & Rich is responding to this by releasing a set of colorful resistance bands that are perfect for fans of the stylish, athleisure-inspired brand. The colorways of the bands correlate to the resistance level: yellow is medium, pink is heavy, green is extra-heavy, and blue is extra-extra-heavy. The Sporty & Rich is printed across the band in a white font.
The bands are available on Sporty & Rich's online store.
Image Credit: Sporty & Rich
Trend Themes
1. Home-friendly Workout Gear - Opportunity for innovative fitness equipment and accessories that cater to consumers exercising at home.
2. Athleisure-inspired Accessories - Potential for stylish and fashionable workout accessories that seamlessly blend with everyday wear.
3. Color-coded Resistance Bands - Market for resistance bands with color-coded levels to provide users with easy identification and customization options.
Industry Implications
1. Fitness Equipment - Opportunity for fitness equipment manufacturers to create innovative home-friendly gear.
2. Fashion and Apparel - Potential for fashion brands to expand into the athleisure market by creating stylish workout accessories.
3. Sporting Goods Retail - Market for retailers to offer color-coded resistance bands that cater to home workouts and fashionable fitness enthusiasts.
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