When Vintage Couture Meets Modern Material

By: Going Like Sixty - Published: May 16, 2007   Updated: Jul 14 2011 • References: vivre
Why tote a fabric purse when you can protect your wallet with plastic? The Billeyette clutch is a plastic purse that brings modern material to classic design. Luxist says, "The Billeyette clutch from Malini Murjani has a resin exterior and a leather lining. A hidden magnetic closure secures the bag. The modern bag is expandable and comes in bright colors that put me in mind of exotic sportscars."

Implications - Designs that leverage new, unconventional materials for their construction are perfectly poised to attract youth consumers that are looking to differentiate themselves from their peers. What I particularly like about the plastic purse is that it is a visually compelling piece fit for even the most high-fashion minded folk, but would also work well with those who have a more modest fashion sense. Stats for Plastic Purse Trending: Older & Chilly
Research: 3,850 clicks in 471 w
Interest: 4 minutes
Concept: Plastic Purse
Related: 60 examples / 46 photos
Segment: Females, 18-55
Comparison Set: 22 similar articles, including: driver-assisting suvs, proactive auto alert services, and robotic factory employees.