The Reseat is a square bean bag vacuum-packed chair that can be vacuumed into different positions, and can conserve the seated position. The vacuum mechanism inside the chair lets you adjust the seat to fit your individual comfort.
Customizable lounging was never as easy as with the Reseat.
Implications - To appeal to today's consumer, companies can expect to continue their appeals to the public's insatiable desire for products that are versatile and provide them with the opportunity to customize the commodity to suit their own personal taste or style. Companies that seek the value in designing something that is deliberately made for customization improve their chances of creating a personalized connect with consumers.